Opened in October 2007, Charm Boutique is the creation of retail entrepreneur Kari Kraichely. Charm was founded for the woman who prefers chic, fashion-forward jewelry and accessories made by small artists and designers.  Charm fills the store with timeless pieces that are from only hand-picked designers from around the country.  In 2008, Charm moved locations to double the space because of the long list of designers who wanted to be a part of the store.  In 2009, Charm was named “Best Jewelry Store” by the Riverfront Times, a weekly publication in St. Louis.

Charm is located in the up and coming downtown of St. Louis, Missouri. The energy and enthusiasm of other small boutiques makes downtown the perfect place for Charm Boutique.

Charm is excited to offer great accessories online as well as in our flagship store.

If you find something on our website and would like to look at it in the store, please call us first to make sure we have it in stock.  We only carry 1 or 2 of everything listed on the website so we may be out of stock of some items at certain times.

If you are in the St. Louis area, please come by the store!  We only have a sampling online for purchase.  We carry many more products and many more one of a kind pieces in our store.