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Opened in October 2007, Charm Boutique is the creation of retail entrepreneur Kari Kraichely. Charm was founded for the woman who prefers chic, fashion-forward jewelry made by small artists and designers.   Charm fills the store with timeless jewelry that is from only hand-picked designers from around the country. 

 

Charm is located in the up and coming downtown of St. Louis, Missouri.  The energy and enthusiasm of other small boutiques makes downtown the perfect place for Charm Boutique. 

 

Charm is excited to offer great pieces of jewelry online as well as in our flagship store.